Gunster Strategies

Gunster Strategies’ distinguished reputation in issue advocacy management stems from its sole focus on public affairs and decades of institutional knowledge gathered from managing hundreds of campaigns in the US and globally. This competitive edge is further strengthened by investments in cutting-edge technology and the company’s independent stance, unencumbered by larger, shareholder-driven entities. Unlike many public affairs firms that are beholden to multinational public relations companies, Gunster Strategies remains privately owned, which allows it to operate with agility and, a more personal relationships with clients.

Gunster employs advanced opinion research and public engagement tools, consistently pushing boundaries to achieve the impossible. By navigating state, federal, and international advocacy campaigns, Gunster Strategies tackles intricate issues, simplifying them to create tailored solutions for engaging and mobilizing the target audience.

With staff positioned across continents—from Africa and Asia to Europe, Australia, and the Americas—Gunster Strategies is equipped to understand and appreciate cultural nuances. This global perspective, often absent in locally-focused firms, offers clients an edge and sets them up for success.

Corporations and businesses, regardless of their size, are increasingly realizing that the most effective way to advance their business objectives and overcome barriers is by taking matters into their own hands. Instead of depending on larger trade groups, they are now establishing their own internal public affairs teams. Gunster Strategies is providing tailored solutions to bolster and fortify these corporate initiatives.

Another distinctive strength is building coalitions to maximize impact. With decades of experience, the company successfully assembles and manages coalitions to advance legislation or join hands against unfavorable proposals.

“With 25 years of expertise, we’ve built and managed hundreds of coalitions, driving pivotal policy changes that have transformed the political landscape and impacted countless lives,” says Gerry Gunster, CEO of Gunster Strategies.

Gunster Strategies employs a methodical three-phased approach to all its advocacy campaigns, starting with opinion research and message development, identifying like-minded allies, and utilizing a variety of tactics, from traditional TV and radio ads to modern methods like programmatic advertising and microtargeting.

While discretion is Gunster’s preferred approach, there are high-profile cases where the spotlight is unavoidable. Take, for example, their work in New York City. In this instance, Gunster’s team was engaged to design and direct opposition to the proposed 16-ounce soda ban, confronting Mayor Bloomberg and his substantial resources. They collaborated with theater owners, bodega store proprietors, retailers, soft drink manufacturers, and distributors. Their success earned them multiple prestigious awards, including Public Affairs Campaign of the Year and International Consultant of the Year.

Another facet of Gunster Strategies’s expertise lies in its work on ballot measures. Every election cycle, the team works on initiatives and referendums nationwide, showcasing their multifaceted approach and dedication to public affairs. This emphasis on specific, results-oriented campaigns underscores a nuanced, tailored approach, carving a niche for Gunster.

Issue advocacy is all about abstract legislative ideas and policy advancements, and navigating these complex waters requires specialized skillset––something that Gunster has mastered. Adeptly managing the intricacies of advocacy campaigns and accomplishing legislative objectives has solidified its position in the sector. As industries evolve and challenges arise, Gunster Strategies, with its commitment to excellence and unparalleled expertise, will play a pivotal role in supporting clients in creating meaningful impact for businesses and society.